Deeply veined, serrated leaves form elegant tiers along strong, horizontal branches, creating a lush, architectural presence long after the spring flowers fade. In mid‑spring, rounded clusters of creamy white blooms briefly float above the foliage like airy punctuation — a fleeting prelude to the main show. Throughout the summer, the dense canopy retains its rich green, offering texture and structure in arrangements and landscapes alike. As autumn arrives, the leaves shift to warm burgundy‑red, carrying this shrub’s beauty well beyond its bloom window.

• 📅 Harvest Stage: Fresh — just as leaves reach full, rich green and are fully firm, before any signs of yellowing or edge curl.
• 💧 Proper Conditioning: Recut underwater; hydrate in clean water with preservative to keep foliage crisp.
• ❄️ Storage Temperature: 1–3 °C.
• 🍃 Ethylene Sensitivity: Low.
• 📦 Packaging: Sleeve or bundle loosely to protect leaf edges; allow airflow. For extended vase life, re‑cut after 24 hours in hydration.
• 🛒 Purchasing Hints: Look for vibrant, deeply veined leaves with no wilting or browning.
• 🚚 Transport: Cool, shaded, and hydrated to prevent leaf stress.
• 📦 Bundle Size & Wholesale Pricing: 10 stems; seasonal pricing.
• 🌍 Native to North America? Yes (species native to Asia; cultivated widely in North America).
• 🐝 Pollinators Fed: Bees, butterflies (when in bloom).

✂️ For Floral Designers

Benefits:

• 🌿 Architectural form — Tiered branching and deeply veined leaves create a strong, sculptural framework in large arrangements.
• 🍃 Textural depth — Serrated foliage adds visual interest and contrast, even when blooms are absent.
• 🎨 Season‑spanning value — Holds its rich green through summer, shifting to burgundy in autumn for extended design use.
• Design Ideas
• 💗 Romantic Pair with Paeonia ‘Sarah Bernhardt’ and Astilbe ‘Strawberry Swirl’ for soft, layered elegance.
• 🌿 Rustic Combine with Spiraea prunifolia and Cotinus ‘Royal Purple’ for a hedgerow-inspired, seasonal look.
• ✨ Contemporary Use en masse with Heuchera ‘Glazed and Confused’ and Mountain Mint for sculptural foliage impact.

🎉For Event Planners

Benefits:

• 🌿 High‑impact greenery — Rich foliage reads beautifully in photos and adds depth to installations.
• 📏 Versatile scale — Works as dramatic focal branches or as a textured filler in large‑scale designs.
• 🍂 Multi‑season appeal — Spring bloom is a bonus; foliage remains a design asset well into autumn.

🌸 Romantic Elegance

“Like layers of green lace draped along strong, horizontal branches, Popcorn viburnum frames spring in living texture. Its deeply veined, serrated leaves create a lush, architectural backdrop for the brief flutter of white blooms — a quiet romance that lingers long after the petals fall.”

💎 Modern‑Luxury Statement

“With its sculptural, tiered branching and rich green foliage, Popcorn viburnum delivers a refined, high‑impact presence. The crisp leaf structure reads as intentional and elevated, offering designers a living framework that holds its elegance from spring through autumn’s burgundy turn.”

🌿 Rustic‑Garden Charm

“Fresh from the hedgerow, Popcorn viburnum brings a natural abundance through its textured, serrated leaves and layered form. The brief spring bloom is a gentle nod to the season, but it’s the foliage that carries the story — grounding arrangements with authenticity and a sense of place.”